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Social Media Strategies

Part Three: Influence, Klout and finding what’s hot

Tools for Measuring Influence and “Klout” “I know that half my marketing budget is wasted. I just don’t know which half.” As social media marketing has moved from a vague experiment to something that businesses and organizations take seriously, it’s become necessary to track down what are now being called “influencers” (and who used to […]

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Best social media tools part 2: Twitter, Instagram and Pinterest

In Part 1 of this series, we took a look at tools that manage multiple social media accounts. Part 2 was about analytics that dive deep into the social streams and emerge with data that helps you understand what’s happening. These were top-level tools; this post is going to get a lot more granular, taking […]

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Facebook Template 2014

My updated Facebook Template works on small and large screens

The biggest challenge with designing a great Facebook profile today is that your design (and the position of your images) changes depending on the screen size. That’s why I created my new Facebook template — because a design that looks great on your desktop computer can look terrible when it severely cropped on a smartphone. Check out the […]

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iPhone monopod

Take ‘Super-Selfies’ with my simple smartphone Kit

After taking so many “super selfies” of audiences in my speeches and classes, I’ve received a growing number of requests for where and how to order the monopod and remote control needed to take a photo from a few feet above your head. Here are some of my favorite “super selfie” tools, with direct links to […]

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Facebook Template 3-2014

My free template is twice the size Facebook recommends

Here’s why it works better

Download my new template (it’s free) and you’ll discover why a bigger template can help you manage Facebook’s seemingly contradictory size and design recommendations.

Seriously profile photos display at 160-pixels wide, but Facebook requires that you upload a photo that is at least 180-pixels wide. And that’s just one of the reasons I doubled the size of my Facebook template.

Get my new Facebook template, update 3-7-2014

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Trendsmap

Social media tools to build your network, measure influence, and track trends

Social media has grown from a quirky time-waster for cubicledwellers to kill time waiting for the 5 o’clock whistle, to an unstoppable force that topples governments and makes nerds into overnight billionaires. Which then led millions of people to scramble to try to keep up with the latest, greatest social phenomenon … and then to […]

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Woman whispering in a man's ear

Five ways to build (and keep) a following on social media

One of the keys to building and keeping the attention of your followers on social media is to ensure that what you’re talking about is relevant to what they are interested in. All of us are prone to drifting off into our own interests, and forgetting that not everybody is fascinated by the same things […]

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Hootsuite social media management

Not sure what to say today? Use one of these ideas to craft a clever post

If you haven’t updated your status on Facebook, LinkedIn, or Twitter lately, consider using one of these ideas. Ask a question related to your project, business venture, or book. As we were writing our Social Media Design For Dummies book, we asked our followers to send links to social media profiles they thought were especially […]

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3 Steps to a Great Facebook Timeline Design

Creating a captivating cover for your Facebook timeline is easier than you might imagine. With the most basic photo-editing skills, and my Facebook template, you can create a great Timeline Cover Design in three easy steps. 1. Get inspired by great Facebook Timeline designs Some of these designs will blow your mind… These designs are […]

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Should you create a Facebook Fan Page, Group, or Profile?

Facebook is the unquestioned market leader in the social networking space.  Their growth over the last few years has been mind-boggling. With more than 1 billion  users, Facebook is larger than most countries. That’s an enormous audience, one that authors, actors, marketing experts and so many others around the world are trying to figure out […]

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