This is the final installment of our epic coverage of social media tools, what they’re good for, and how you might want to use them. In this list, we will be taking a look at tools that you can use to help improve the quality and professionalism of your posts, as well as some tools […]
Avoid the trolls and build a great online reputation
Watch Highlights of Janine Warner in her popular course on CreativeLive
Your Online Reputation Matters
Author Janine Warner discusses ways to build and manage your online reputation in an interview with CTV News in Calgary, Canada.
Building, protecting, and managing your online reputation is more important today than maintaining a good credit score or keeping your resume up to date when you’re job hunting.
The first step is discovering what’s already online. If you haven’t done it already—Google yourself. But before you race off to the nearest search engine, here a few suggestions.
First, don’t stop at Google’s home page. It’s not a bad idea to begin at the front door of the world’s most popular search engine, but if you’re like most Internet users, you’ve already done that at least once.
Expand your search efforts by clicking on the link at the top of Google’s home page to switch to Google’s image search, where you’ll find pictures associated with your name.
(More about vanity searches…)
Social Media & Diplomacy
Watch a 4-minute video clip from a speech by Janine Warner about Social Media and Diplomacy. Presented at the Consular Press Officers Lucheon in Los Angeles, CA, in June, 2012.
The good news is it’s not too late to build a great online reputation. Whether you’re a budding cyber celebrity or a virtual nobody, we can help you craft an online reputation that looks as good — and maybe even a little better — than the real you.
We start with a social media audit and content assessment. If you’re thinking something like an IRS audit involving bright lights and dental tools – no, that’s not it. We use a mix of sophisticated social-analysis and monitoring tools to assess your online reputation, the effectiveness of your current social media efforts, and the areas where you have the best opportunity to grow your reputation online.
We can also do an audit of your competition if you want to know where your arch-enemies are vulnerable. Learn more about our Digital Makeovers and other consulting services.
Tools for Measuring Influence and “Klout” “I know that half my marketing budget is wasted. I just don’t know which half.” As social media marketing has moved from a vague experiment to something that businesses and organizations take seriously, it’s become necessary to track down what are now being called “influencers” (and who used to […]
In Part 1 of this series, we took a look at tools that manage multiple social media accounts. Part 2 was about analytics that dive deep into the social streams and emerge with data that helps you understand what’s happening. These were top-level tools; this post is going to get a lot more granular, taking […]
The biggest challenge with designing a great Facebook profile today is that your design (and the position of your images) changes depending on the screen size. That’s why I created my new Facebook template — because a design that looks great on your desktop computer can look terrible when it severely cropped on a smartphone. Check out the […]
After taking so many “super selfies” of audiences in my speeches and classes, I’ve received a growing number of requests for where and how to order the monopod and remote control needed to take a photo from a few feet above your head. Here are some of my favorite “super selfie” tools, with direct links to […]
It’s easier than ever to launch a new business today because there are so many services that can save you money. Here are a few that startups can use to grow faster by tapping into a team of designers, legal experts, and other reasonably-priced services. Design Services Canva Create your own designs with this remarkably […]