The sound of Apple’s engineers hanging on the rim & hooting
AdMob released its most recent report on the traffic stats (warning: this is a pdf), broken down to what phones & platforms they’re coming from, and how that differs from region to region. The one that hits you right between the eyes, however, is the stat showing that worldwide, the iPhone has gained such market traction that more than half of the data traffic (i.e. web browsing, app downloading, photo/video sharing, etc.) happens on Apple’s devices.
Check it out:
This, despite the fact that the iPhone has a negligible presence in markets such as India, and that even in the U.S., the iPhone is (officially) locked in to use only the AT&T network. If you scroll down a bit in the report, some other stats, such as the fact that AdMob serves up something like 10 BILLION ad requests a month – start jumping out at you. Or the utter dominance of all the various Nokia models in the Asian markets.
The influence of the takeover by Google is apparent in the AdMob report, however:
Last month we outlined some of the reasons we were bullish on the Android platform, and the impact of the new devices launched in November is immediately apparent in our network data.
Mm-hm. As the LOLcats say, “I see what you’re doin’ there.”
Still, the numbers put a figure on what has come to be accepted wisdom: that once people get their mitts on an iPhone, the ease with which they can use it to browse the web radically increases the amount of time they spent using their phones to surf. This was noted triumphantly on the AppleInsider blog, where their pretty color graph looks like this:
Biggest surprise to me is how insignificant a market share Palm has these days. A couple of years back, I’d have sworn that the future belonged to them, because every expensive-suited corporate Master of the Universe was showing off the devices in airports, long lines, expensive restaurants & conferences.
